DJ Shug is a native New Yorker that started spinning at the young age of 13 in a cousin’s basement. At age 16, Shug became fully immersed in the profession, joining WSJU Radio in St. John’s University, NY. Shug worked diligently to hone his craft and after only one year, became the #1 urban DJ at the station, mixing during the primetime afternoon hours from 3 to 5 and hosting the 3 hours morning show “The Shugah Shack” from 1995 to 2000!
Shug spins many genres of music and proves every time out why he is in high demand. Specializing in Top 40, Pop, Hip Hop, R&B, Classics, Oldies, Reggae, Soca & Latin – Shug is a true student and master of all types of music!
DJ Shug has spun at all of the premiere clubs in NYC including B.B. Kings, Cheetah, MARS 2112, Supper Club & The Shadow to name a few. Shug has appeared on several NYC radio stations over the years including a few appearances on Hot 97’s Street Soldiers. Also in high international demand – Shug has spun at premiere events such as Merengue Soulfest in the Dominican Republic, Carnival in Trinidad & Tobago. Other countries that Shug has spun or hosted events in include Puerto Rico, Mexico and Canada! Need Shug in the U.S.? Shug has been throughout the country spinning for a host of events at stunning party destinations including: Miami, FL – Virginia Beach, VA – San Diego, CA – Oahu, HI – Charlotte, NC – Myrtle Beach, SC.
DJ Shug is the corporate choice for companies such as Macy’s, DDB Worldwide, Lancome, MAC, Bally’s, the NYPD, U.S. Army, D&G, Parlux Fragrances and more! Shug has served as the official DJ for such entities like St. John’s Red Storm Basketball, NYC Parks & Recreation Dept – while DJing events for charity organizations such as Derek Jeter’s Turn 2 Foundation, Make-A-Wish Foundation and the American Heart Association.
Even celebrities and athletes from all walks have called on DJ Shug to take the music and or hosting of their events to the next level! Shug has spun or hosted events with several musical celebrities including Alicia Keys, LL Cool J, Deborah Cox, Brian McKnight, Maino, Slick Rick, Styles P, Beenie Man & Destra! Athletes Shug has worked with include Mariano Rivera, Eli Manning, Victor Cruz, John Starks, Antonio Pierce, Bucky Dent and Andy Roddick! Shug has also worked with the likes of TV Star Miss Jay (America’s Next Top Model), Celebrity TV Chef Marcus Samuelsson (Iron Chef America, Chopped, The Taste), and more!
The approach to any client is simple for Shug: LISTEN for what THEIR ultimate goal is for the event, ensuring that every important element and detail is included. Collaborate and give ideas that will help take the event beyond their wildest dreams. Plan details early and often with open, frequent communication. Lastly, during the actual event, no one can beat Shug’s energy and enthusiasm along with the ability to “read” the crowd which tailors the approach – ensuring that everyone leaves raving about the event, the DJ, but most importantly, the client! This is how Shug is able to not only deliver at a high level, but doing so while the client is always comfortable and at ease.
DJ Shug is undeniably the people’s choice for any event, large or small. Shug will continue to entertain the masses with his high energy style! Bottom Line: If you want more than just good music, including high-energy entertainment – call DJ Shug!